Our Solution
PriceTalent provides an AI Pricing Cloud tailored for the Beauty & Personal Care industry, offering competitive intelligence, pricing recommendations, and product trend analysis across categories.
- Pricing intelligence across leading e-commerce platforms and retail outlet networks
- Category-specific price elasticity models using ML
- Sentiment-aware pricing suggestions from reviews
- Brand performance benchmarks for discount strategy
- Launch timing insights based on subcategory seasonality
Intelligence Snapshot – Beauty & Personal Care
| Category | Subcategory | Top Brands | Price Range |
|---|---|---|---|
| Skincare | Moisturizers | Neutrogena, Cetaphil, Pond's | ₹150 – ₹900 |
| Skincare | Serums | L'Oréal, Plum, The Ordinary | ₹299 – ₹2000 |
| Haircare | Shampoo | L'Oréal, Dove, Wow, Tresemmé | ₹120 – ₹700 |
| Haircare | Hair Masks | mCaffeine, Mamaearth, L'Oréal | ₹250 – ₹1100 |
| Makeup | Lipstick | Maybelline, Lakmé, Faces, MAC | ₹199 – ₹2500 |
| Makeup | Foundation | Lakmé, Maybelline, Sugar | ₹249 – ₹1800 |
| Fragrance | Body Mists | Plum, Victoria’s Secret, Engage | ₹250 – ₹1800 |
| Fragrance | Perfumes | Skinn by Titan, The Body Shop | ₹699 – ₹4500 |
| Bath & Body | Body Wash | Fiama, Nivea, The Body Shop | ₹199 – ₹1200 |
| Men's Grooming | Beard Oils | Beardo, Bombay Shaving Co., The Man Company | ₹199 – ₹899 |